SOUL Electronics Debuts Collection of Premier Earphones at IFA Berlin

SOUL Electronics, a global leader in consumer audio designed for the active and fitness-oriented lifestyle, announced on August 31, 2017, a collection of premier earphones, focusing on true wireless technology and fashion lifestyle. In tandem with the new audio devices, SOUL Electronics announced their latest retail partnerships with HMV Retail, primarily located throughout the United Kingdom, and Conrad Electronics, primarily located throughout Germany.

Additionally, SOUL Electronics announced their partnership with Beflex, a coaching solution that fits into any in-ear headphone or earphone solution, allowing runners to analyze their form for better performance and a safer running experience. The technology will be used in SOUL’s X-TRA Wireless and Run Free Pro HD. IFA Berlin attendees can experience the next generation of audio devices on the show floor from September 1-6, 2017 at the SOUL Electronics’ booth, Hall 1.2, Stand 105.


SOUL PRIME WirelessThe PRIME WIRELESS are the first earphones designed specifically for women who appreciate stylish accessories made from premium materials. The earphones feature a convenient magnetic clip that allows them to transition into a necklace, perfect for all-day wear. The lightweight and compact earphones feature up to 6 hours of playback time and boast advanced drivers engineered for deep low bass with clear mids and highs. The PRIME WIRELESS earphones feature a microphone for hands free calls and a remote for volume and playlist control, and include a stylish leather carrying case and interchangeable ear tips for a secured and comfortable fit. Available in special edition Emerald Green and Rose Pink, the earphones feature high density metal, providing a distinct weight and texture for a more premium look and feel. The PRIME WIRELESS earphones retail for $59.99, are also available in Garnett Black and Moonstone White, and will be available for pre-order early September.


The ST-XS are compact and classic, truly wireless Bluetooth earphones complete with auto pairing to a mobile devices. SOUL ST-SXBoasting two powerful 6mm dynamic neodymium drivers, the ST-XS are designed to deliver balanced deep low bass and clear mids and highs. The lightweight design, weighing four grams each, offers users a secure and comfortable fit, while the sweat-proof design provides ultimate protection during daily outdoor activities. Offering up to 10 hours of playtime, the ST-XS also come equipped with a charging carrying case that delivers four full charges. The ST-XS are available in black, retail for $99.99 and will be available for purchase in the United States at the end of September.


Soul X-ShockThe X-SHOCK are ergonomically designed, truly wireless sport Bluetooth earphones, tailor-made for an all-day listening experience. The earphones are engineered to offer supreme sound quality, allowing users to stay connected anywhere without the need of a cable attachment. The X-SHOCK easily auto pairs with any smartphone, allowing users to control music playlists and manage incoming calls with a single touch. Boasting up to 54 hours of playback time and equipped with a rechargeable power bank, the sweatproof earphones are perfect for all-day wear. The X-SHOCK are available in black, retail for $129.99 and will be available for pre-order in early November.

“Our new product offerings represent a significant step for the brand as we are expanding into the wireless technology category, as well as the fashion lifestyle category,” says Kevin So, CEO, SOUL Electronics. “As we continue to expand our new product offerings, we are also expanding our retail footprint across the globe, while seeking out partnerships with companies like Beflex who share our vision of providing customers with exceptional products in the sport series category.”

For more information about SOUL Electronics or to view their entire product line,

About SOUL Electronics

SOUL is a global leader in consumer electronics and manufacturing, with a rich history in delivery innovative technology and concepts including high quality audio, noise cancelling, and wireless products. Renowned sound engineers and Grammy award winning artist Chris “Ludacris” Bridges created the first headphones together. Our team is accustomed to pushing the envelope in making the best audio products for every lifestyle at affordable prices. We represent a vision for innovative superior features-driven designs with state-of-the-art acoustics, and a stylish appearance that can be found in SOUL’s past and future products.


Founded in 2016 by professional researchers at KAIST in Korea, Beflex Inc. developed the world’s first biomechanics solution that extracts accurate running form information based on head motion data. Beflex Inc. is working to integrate its unique solution to all types of head mounted devices and to provide profound activity data and coaching to users related to running form to improve performance and reduce injury risks.The vision of the company is to bring sports science currently only available to elite sports players to all sports enthusiasts and to lead a new paradigm shift in the new generation of sports wearables to come.

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