“There’s more in the making” Media Event

Here are the highlights from today’s “There’s More in the Making” Apple media event held at the Brooklyn Academy of Music

New MacBook Air

  • Retina Display
  • 13.3” Display
  • 2560 x 1600 resolution
  • 4 million pixels
  • Aluminum bezel has been replaced by a narrow black bezel
  • Still has a Facetime camera in the top bezel
  • Includes Touch ID
  • T2 Security Chip
  • Third generation backlit keyboard
  • 20% larger Force Touch trackpad
  • 25% louder speakers
  • 2 Thunderbolt 3 ports
  • 8th generation i5 CPU
  • SSDs up to 1 TB
  • 17% less volume than the prior model
    • 10% thinner
    • Weighs 2.75 pounds
  • Made from 100% recycled aluminum
  • 8GB Ram, 128 SSD starts at $1,199.
  • Orders start today and available Nov. 7, 2018.

New Mac mini

  • All models start with a 4 core CPU, 6-core processors available
  • 5X faster performance than prior models
  • Can be configured with up to 64GB memory
  • All flash storage up to 2TB.
  • Includes the T2 security chip
  • Connectivity
    • 10Gb Ethernet
    • 4 Thunderbolt 3 ports
    • HDMI
    • USB-A
  • Starts at $799
  • Order starting today and available November 7, 2018
  • New enclosure is made from 100% recycled aluminum

Today at Apple Update

  • Angela Ahrendts presented an update of Apple Stores and the training and labs offered.
  • 60 new sessions designed for Today at Apple
    • Music
    • Video
    • Music
    • Pro Series for Mac
  • All Apple retail locations now run on 100% renewable energy

iPad Pro Update

  • 400 Million iPads sold to date
  • Apple sold more iPads in the last year than all other notebook manufacturers combined
  • New iPad Pro
    • No Home Button – now supports Face ID
    • Edge-to-Edge Liquid Retina Display
    • New squarer design
    • Same overall size as the 10.5 iPad pro but now has an 11” display
    • 12.9” iPad Pro is smaller in overall size and 15% thinner
    • New A12X Bionic Chip
      • 12 billion transistors
      • 8 core CPU
      • 7 core GPU
      • Graphics performance is 1,000 X faster
      • Neural Engine delivers 5 trillion operations per second
    • 1TB of storage available
    • USB-C connectivity with USB-C out which will charge you iPhone when connected.
    • New Apple Pencil
      • Attached magnetically to the new iPad Pro
      • Charges wirelessly when attached
    • New SmartKeyboard Folio
  • 11” iPad pro starts at $799
  • 12.9” iPad Pro starts at $999.
  • Preorders start today and will be available November 7, 2018

iOS 12 Update

  • 60% of all iOS devices are running iOS 12
  • iOS 12.1 shipping today
  • Multi-person Facetime
  • 70 New Emojies

What are your favorite announcements from today’s event?  Are you going to upgrade to the new MacBook Air, mac mini or iPad Pro?  Why not join the conversation and leave a comment below.

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