According to analysts, in 2021, revenue from mobile apps will reach 693 billion dollars. Such a high figure is the result of constant competition and in the struggle for supremacy, companies must comply with the latest trends. In this article, we’ll take a look at the most promising iOS development trends in 2021 that shouldn’t be missed. Without further ado, let’s begin.
Machine Learning and AI
Despite the fact that artificial intelligence is far from a phenomenon today, many companies are trying to implant it in one way or another in their apps.
For example, social networks such as Facebook and Instagram are using AI to create personalized feeds for users. Algorithms scan user activity (likes, reposts, clicks) and, based on this information, provide similar content.
In addition, Netflix uses machine learning algorithms to predict customer behavior and requirements. As a result, it streamlines work processes and saves a lot of money through more accurate forecasts.
But how to implement AI in IOS development? Everything is very simple because at WWDC 2019 Apple introduced the latest version of the machine learning framework – Core ML 3.
This trend is one of the most interesting. Over the past couple of years, millions of people have been obsessed with augmented reality mobile games like Pokémon Go and Dino Trek. Besides entertainment, AR technologies provide an excellent user retention opportunity. Everyone remember Instagram and Snapchat with their various animated masks? Such features can be easily implemented in an iOS app thanks to several tools:
This trend is developing at a fantastic rate and analysts argue that by the end of 2021 the wearable software market should reach a fantastic 62 billion dollars. There are several options for how wearable devices can be used:
- Gathering health data. These devices serve as an excellent tool for tracking indicators such as heart rate, burned calories, steps, blood pressure, and more.
- Notifications. Notifications from some apps can be redirected to users’ wrists which significantly increases engagement.
- Social media. Social media is a great marketing channel and wearables is another way to expand your marketing influence by allowing users to view your content right from their wrist devices.
Another significant trend in iOS development in 2021 will be the active introduction of cloud technologies into apps. These technologies open up excellent possibilities for storing a huge amount of information.
Cloud technologies are not only suitable for storing information. An entire app can be run in the cloud, allowing for unrivaled security and scalability.
Many industry giants like AWS and Dropbox offer their cloud infrastructures for running apps based on them.
It may sound surprising, but more than half of the users want to see more do-it-yourself services and chatbots are an easy way to satisfy their needs.
A great example of such a feature is the My Starbucks Barista app. The user only needs to tell the bot the coffee they want, specify the Starbucks coffee shop, and place an order. After that, fresh coffee will be waiting in the specified coffee shop and it is enough to simply pick it up.
This feature can replace the support customizer thanks to lightning-fast responses that value customer time. Chatbots are already actively used as a support tool by giants like Amazon and Facebook.
App security is one of the main criteria when building any app. The increasing number of cyberattacks and hacks are forcing developers to create and implement new ways to protect personal data. In addition to developers, Apple themselves provide developers with more opportunities for creating highly secure apps.
For example, after the release of iOS 13, developers were able to embed AppTransportSecurity (ATS) into their apps. This tool dramatically improves data privacy and integrity when connecting iOS apps to web services.
Why It’s Important to Follow iOS App Development Trends
Following modern trends in iOS development provides three significant advantages:
- User loyalty. New trends are created to make life easier for users. By introducing trends into apps, you thereby increase the loyalty of your audience.
- Higher engagement time. If you create an app for iOS with demanded features, users will spend more time using it.
- Security. iOS platform opens up more opportunities to increase apps’ security.
The Bottom Line
We have listed the most popular iOS development trends for 2021. However, progress does not stand still and we are waiting for many more interesting discoveries that can turn the development of iOS apps upside down.
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Vitaly Kuprenko is a writer for Cleveroad. It’s a web and mobile app development company with headquarters in Ukraine. He enjoys writing about technology and digital marketing.