Apple September 2017 Media Event Highlights

Here are the highlights from today’s Apple Media Event – Let’s Meet at Our Place

Apple Watch

Best-selling watch in the world, not just Smart Watch.  97% Customer Satisfaction rate.

Big enhancements to heart monitoring on the Apple Watch.

watchOS 4 will be available September 19, 2017.

Apple Watch Series 3

  • Built In Cellular
  • Uses the same phone number as your iPhone
  • With Apple Watch 3 and Apple Music you can now stream 40 million songs to your wrist.
  • Beats 1 included
  • New dual-core processor
    • 70% more performance
    • W2 chip 85% faster, 50% more power efficient
    • Siri can now talk on Apple Watch Siri 3
  • New Gold Aluminum finish
  • Two versions
    • Apple Watch Series 3 with Wi-Fi only $329
    • Apple Watch Series 3 with Wi-Fi and Cellular $399
    • Apple Watch Series 1 remains $249
  • Preorders start September 15, Available September 22.


Now supports 4K

AppleTV 4K supports HDR10 and Dolby Vision

Uses the A10X chip which is the same as the iPad Pro

Apple is bringing 4K movies iTunes for the same price as HD movies.  Eligible HG movies will be upgraded at no additional cost.

AppleTV is coming to Canada and Australia later this month.

AppleTV 4K prices

  • 32GB – $179
  • 64GB – $199

Available to order September 15 and available September 22.

Fourth Generation AppleTV still available in 32GB for $149


iPhone introduced revolutionary advancements.

  • Multi-touch
  • Retina Display
  • Facetime
  • iMessage
  • TouchID
  • Wallet with Apple Pay
  • Put a high quality camera in everyone’s hands

iPhone 8 and iPhone 8 Plus

  • Glass on both front and back
  • Aluminum band matches the finish of each iPhone
    • Silver
    • Space Gray
    • New Gold finish
  • 7000-series aerospace grade aluminum
  • 50% deeper strengthening layer
  • Most durable glass ever in a smartphone
  • Microscopically sealed for water and dust resistance
  • 7-inch and 5.5-inch Retina displays
  • Speakers have deeper bass
  • New A11 Bionic chip
    • Two performance cores
    • 25% faster than A10 chip
  • 12 mega-pixel camera
  • All-new sensor
  • Deeper pixels
  • New color filter
  • Optical image stabilization
  • New beta feature called Portrait Lighting
  • Records video at 4K, 60 fps, 1080p at 24 fps
  • Hardware is custom tuned for augmented reality
  • Supports LTE-Advanced and Bluetooth 5.0
  • Supports wireless charging based on the QI standard
  • Charging pads available from several accessory makers
  • Available in 64GB for $699 and 256GB for $799
  • Available to order starting September 15 with availability September 22

iPhone X

  • Nearly edge-to-edge display
  • Vertically aligned dual-lens camera
  • Water and dust resistant
  • Available in Space Gray and Silver
  • Super retina display with 458 PPI
  • 8-inch display, 2436 x 1125 resolution, 2.7 Million pixels
  • Supports HDR10 and Dolby Vision formats
  • One million-to-one contrast ratio
  • 3D Touch
  • True Tone Display
  • Tap to wake the display
  • Swipe up from the bottom to go to the Home Screen
  • New FaceID – unlock iPhone X with your face
  • New TrueDepth camera system at the top of the OLED display
    • Infrared camera
    • Flood illuminator
    • Front camera
    • Dot projector
    • Ambient light sensor
  • Introducing Animoji – animated emoji controlled with your face on iPhone
  • iPhone X battery life rated at 2 hours longer than iPhone 7
  • Available in 64GB and 256GB starting at $999
  • Preorder October 27 and available November 3
  • Current iPhone line-up pricing (starting at)
    • iPhone SE – $349
    • iPhone 6s – $449
    • iPhone 7 – $549
    • iPhone 8 – $699
    • iPhone X – $999

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