Hello Again Opening Remarks by Tim Cook
- Apple is launching a new “accessibility” web site today (see it here), to highlight the features built into Apple’s products.
- Strong customer satisfaction with the iPhone 7 and iPhone 7 Plus.
- iOS 10 adoption has already reached 60%. iOS 9 is at 32% and earlier versions account for 8%. That’s compared to Android 7 (the current version) at less than 1%, Android 6 at 19% and earlier Android versions at 80%.
- Apple Pay and Apple Maps transit directions are now available in Japan.
Hello Again New Product Announcements
- Minecraft for Apple TV coming before the end of the year.
- New Twitter app can show live TV alongside live Tweets.
- Launching a new app called “TV”. Has a Store section with iTunes movies and other video content available from the tvOS App Store.
- Siri on AppleTV is getting an upgrade. Asking what footballs games are on will bring up a list of current games.
- The free TV app will be available in December, starting in the U.S. for Apple TV, iPhone and iPad.
- This is the 25th anniversary of the first Mac notebook. The first PowerBook was introduced October 25, 1991.
- New MacBook Pro available in 13” and 15” in Gold and Space Gray.
- Thinnest and lightest MacBook Pro ever.
- 9mm thin
- 17% thinner than previous models
- Weighs 3 lbs.
- Display is 67% brighter, has 67% higher contrast ratio and 25% more colors.
- New Force Touch trackpad that is 2X larger.
- Butterfly mechanism keyboard with improved second generation design.
- Retina display
- New “Touch Bar” strip above the keyboard where the function keys used to be.
- Application specific and responds to gestures and taps.
- Touch Bar offers Quick Type suggestions like iOS
- Log into your Mac with your fingerprint.
- In Safari, you can now make a purchase with Apple Pay using Touch ID right on the Touch Bar.
- Touch Bar options change for different applications like Photos, iMovie and Mail.
- In Finder, Touch Bar has controls for Quick Look, Share and Tags.
- Touch Bar is customizable by dragging buttons from the screen to the Touch Bar controls.
- Touch Bar lets you quickly switch between user accounts.
- Touch Bar support is coming to Microsoft Word, Excel, PowerPoint and Skype for Business.
- 15” models have an Intel Core i7 quad-core processor, 2133MHz memory. Up to 2.3 times faster than previous models
- New SSD options with up to 2TB of storage
- 13” can be configured with Core i5 or Core i7 processors.
- 13” is up to 103% faster at gaming and up to 57% faster on graphics and video editing.
- Both 13” and 15” have four USB-C ports. USB-C serves as charging port plus Thunderbolt, DisplayPort, HDMI and VGA video out.
- Up to 10 hours battery life.
- The new MacBook Pro is 6.8 million times faster than the first PowerBook.
- Former MacBook Air is now a 13” MacBook Pro without the Touch Bar.
- 3” Retina Display
- 6th Generation Intel dual-core processor
- 13” MacBook Pro with Function Key start at $1,499
- 13” MacBook Pro with Touch Bar starts at $1,799
- 15” MacBook Pro with Touch Bar starts at $2,399
- All models available for order starting today.
- 13” MacBook Pro with Function Keys is available today.
- MacBook Pros with Touch Bars will ship in 2 – 3 weeks.
See what Apple’s Chief Design Officer, Jony Ive has to say about the new MacBook pro in the video below.
- No changes were announced for the MacBook Air.
- Both the 11” and 13” models are still available on the Apple.com site.
- No changes were announced for the 12” MacBook.
- The Apple.com site still shows the MacBook available in all colors.
Apple has released a video of the entire “Hello Again” event and you can see it here.
What did you think of today’s announcements? Are you going to be getting a new Mac? Why not join the conversation and leave a comment below.
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