Apple’s “Hello Again” Media Event

Here are the highlight from Apple’s “Hello Again” media event held at their Infinite Loop campus.

Hello Again Opening Remarks by Tim Cook

  • Apple is launching a new “accessibility” web site today (see it here), to highlight the features built into Apple’s products.
  • Strong customer satisfaction with the iPhone 7 and iPhone 7 Plus.
  • iOS 10 adoption has already reached 60%. iOS 9 is at 32% and earlier versions account for 8%.  That’s compared to Android 7 (the current version) at less than 1%, Android 6 at 19% and earlier Android versions at 80%.
  • Apple Pay and Apple Maps transit directions are now available in Japan.

Hello Again New Product Announcements

Apple TV

  • Minecraft for Apple TV coming before the end of the year.
  • New Twitter app can show live TV alongside live Tweets.
  • Launching a new app called “TV”. Has a Store section with iTunes movies and other video content available from the tvOS App Store.
  • Siri on AppleTV is getting an upgrade. Asking what footballs games are on will bring up a list of current games.
  • The free TV app will be available in December, starting in the U.S. for Apple TV, iPhone and iPad.

MacBook Pro

  • This is the 25th anniversary of the first Mac notebook. The first PowerBook was introduced October 25, 1991.


  • New MacBook Pro available in 13” and 15” in Gold and Space Gray.
  • Thinnest and lightest MacBook Pro ever.
    • 9mm thin
    • 17% thinner than previous models
    • Weighs 3 lbs.
  • Display is 67% brighter, has 67% higher contrast ratio and 25% more colors.
  • New Force Touch trackpad that is 2X larger.
  • Butterfly mechanism keyboard with improved second generation design.
  • Retina display
  • New “Touch Bar” strip above the keyboard where the function keys used to be.
  • Application specific and responds to gestures and taps.


  • Touch Bar offers Quick Type suggestions like iOS
  • Log into your Mac with your fingerprint.
  • In Safari, you can now make a purchase with Apple Pay using Touch ID right on the Touch Bar.
  • Touch Bar options change for different applications like Photos, iMovie and Mail.
  • In Finder, Touch Bar has controls for Quick Look, Share and Tags.
  • Touch Bar is customizable by dragging buttons from the screen to the Touch Bar controls.
  • Touch Bar lets you quickly switch between user accounts.
  • Touch Bar support is coming to Microsoft Word, Excel, PowerPoint and Skype for Business.
  • 15” models have an Intel Core i7 quad-core processor, 2133MHz memory. Up to 2.3 times faster than previous models
  • New SSD options with up to 2TB of storage
  • 13” can be configured with Core i5 or Core i7 processors.
  • 13” is up to 103% faster at gaming and up to 57% faster on graphics and video editing.
  • Both 13” and 15” have four USB-C ports. USB-C serves as charging port plus Thunderbolt, DisplayPort, HDMI and VGA video out.
  • Up to 10 hours battery life.
  • The new MacBook Pro is 6.8 million times faster than the first PowerBook.
  • Former MacBook Air is now a 13” MacBook Pro without the Touch Bar.
    • 3” Retina Display
    • 6th Generation Intel dual-core processor
  • Pricing
    • 13” MacBook Pro with Function Key start at $1,499
    • 13” MacBook Pro with Touch Bar starts at $1,799
    • 15” MacBook Pro with Touch Bar starts at $2,399
  • All models available for order starting today.
  • 13” MacBook Pro with Function Keys is available today.
  • MacBook Pros with Touch Bars will ship in 2 – 3 weeks.

See what Apple’s Chief Design Officer, Jony Ive has to say about the new MacBook pro in the video below.

MacBook Air

  • No changes were announced for the MacBook Air.
  • Both the 11” and 13” models are still available on the site.


  • No changes were announced for the 12” MacBook.
  • The site still shows the MacBook available in all colors.

Apple has released a video of the entire “Hello Again” event and you can see it here.

What did you think of today’s announcements?  Are you going to be getting a new Mac?  Why not join the conversation and leave a comment below.

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1 Comment

  • Mat says:

    While I don’t have any Apple products, I’ve been wanting to watch their press conferences for a while. I’m glad that brother printer support informed me, they’re having Edge for this.
    HTTP Live Streaming (also known as HLS) is an HTTP-based media streaming communications protocol implemented by Apple Inc. as part of its QuickTime, Safari, OS X, and iOS software.

    Basically it’s yet another standard which nobody could care less about but Apple. Except Microsoft (because otherwise how does it compete with Apple?)

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